Budget burning, no answer why
Cost per lead keeps climbing and every report looks fine. The account is optimizing, just not toward anything you can bank.
Where the money leaks
Your budget is spending. That is not the same as returning.
Most Google Ads problems look like platform issues on the surface. They are almost always three things underneath:
A black box you are told to trust
Performance Max spends confidently and tells you almost nothing. Real revenue conversions, or just cheap proxy events the algorithm chose?
Your last agency was billing twice
A management fee on top of a cut of spend, the math hidden until you asked. The budget grew. The results did not.
What it takes
Fixing a leaky account takes three rebuilds, in the right order.
Most accounts do not need more budget. They need less waste and cleaner data. Here is what we fix and what that frees up.
An account rebuilt around intent and marginCampaign structure, match types, negatives
Spend concentrates on the searches that convert, so cost per acquisition falls without adding to the budget. Wasted spend is cut first; efficiency comes before scale.
Clean conversion data feeding the algorithmConversion tracking, PMax asset groups
Performance Max optimizes toward real revenue instead of cheap proxy conversions, and you can see what it is doing. The algorithm is only as good as the signal you give it.
A management fee aligned with your resultsTransparent pricing, no media markup
A tiered fee that steps down as spend grows, never a cut of spend stacked on top. Your incentives and ours line up: we win when your cost per acquisition drops, not when your budget grows.
How we work
No templates. Built for your margin, every quarter.
Most agencies run the same campaign structure on every account and report on metrics that look fine while the budget leaks. We use advanced AI, top-tier tools, and senior media buyers to build around your category, then rebuild it every quarter as the data comes in.
A plan built for your market
Advanced AI, the best tools in the industry, and senior media buyers who have run paid search for over a decade, compiling a campaign architecture specific to your category and margin. Re-cut every quarter, never a template.
Reported on impact and revenue
Every month you see cost per acquisition, return on ad spend, and qualified lead volume, not impressions and click-through rates nobody banks. The number that matters, plain and direct.
No markup on your media
We charge a transparent percentage of spend in declining tiers. Your budget goes straight to Google, never through us. We do not earn more when your spend grows; we earn more when your results improve.
Proof, not promises
The work, and what it returned.
Real engagements, the actual numbers, reported the way we report to every client.
Multi-trade home services · West Coast (anonymized)
Holding a 7x+ blended return while demand keeps climbing
A multi-trade operator running HVAC, plumbing, and electrical with paid and organic working together. We hold a blended return above 7x every month while qualified leads and calls keep rising.
- 7x+blended return on ad spend, every month
- +45%qualified leads vs the prior period
- +76%qualified calls in 90 days
The auction, in real time
Win the auction that never sleeps.
Every search fires an auction in milliseconds. We show up for the ones worth winning and skip the ones that just burn budget.
The full system
Where paid fits the stack.
Paid search has a craft of its own, and it pairs with the channels around it. Here is where to go further.
- The craft
PPC Management
Hands-on, daily management across every paid-search surface, not set-and-forget.
Explore - New surface
GPT / AI Ads
Show up in the new ChatGPT ad placements, early but measured.
Explore - Paid social
Social Ads
Paid social that complements high-intent search and keeps your brand in front of buyers between searches.
Explore
Five-star Google reviews
What our clients say
Real reviews from the businesses we work with, verifiable on Google.
Google review5.0 on Google
“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review
“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review
“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review
“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review
Straight answers
Frequently asked
What does a Google Ads agency do?
A Google Ads agency plans, builds, runs, and optimizes your paid search campaigns across Search, Performance Max, Shopping, YouTube, Demand Gen, and Local Services Ads. The real work is daily: structuring campaigns, feeding the algorithm clean conversion data, writing and testing ads, cutting wasted spend, and optimizing toward cost per acquisition and return on ad spend rather than clicks and impressions.
How much does Google Ads management cost?
MoonSauce charges a tiered management fee that shrinks as your monthly ad spend grows, with no markup on your media (it goes straight to Google) and no long-term contract. You can see the exact tiers and build your own number on the Google Ads pricing page. Most agencies hide this behind a quote form. We publish it.
How is PPC management priced?
The common model is a percentage of ad spend, often with a monthly minimum. MoonSauce uses a tiered percentage that decreases as spend increases, because a larger account does not require proportionally more work. We do not mark up media and we do not bill setup if you commit to six months. No annual contract is required. For why the tiered model beats a flat percentage, see percentage of spend vs flat fee PPC. What the management covers day to day is on our PPC management page.
How fast does Google Ads show results?
You can be generating leads or sales within a week of launch, which makes paid search the fastest-paying channel in your stack. Expect roughly 30 days for the account to gather enough conversion data to stabilize and for early waste to be cut, then 60 to 90 days to optimize cost per acquisition and scale. Anyone promising a fully tuned, profitable account on day one is overselling.
Is Google Ads worth it for a small business?
Yes, if you sell something people already search for, you know roughly what a customer is worth, and your budget can support both meaningful media spend and real management. It is the channel with the most direct, measurable line from dollar spent to dollar earned. It is not worth it if the budget is too small to do either job properly or if the website or offer is not ready to convert the traffic.
Can one agency manage both my Google Ads and my ChatGPT ads?
Yes, and that is exactly what we do. OpenAI opened self-serve ChatGPT advertising with CPC bidding and no minimum spend in May 2026, so labeled sponsored placements shown alongside AI answers are now a real channel alongside Google. MoonSauce runs both under one strategy and one team. See GPT / AI ads.
Should I run SEO or Google Ads first?
If you need results now, start with Google Ads (fastest measurable return). If you want compounding traffic you do not pay for per click, you need SEO and AEO. Most growing businesses should do both, sequenced: paid funds the present, organic builds the future. Running both with one team keeps the data and messaging aligned. More in SEO vs PPC.
Do you mark up our ad spend?
Never. You pay a management fee that steps down as your spend grows, and your media budget goes straight to the platforms. No hidden percentage, no markup.
Is there a contract?
No long-term lock-in. We work month to month and earn the next one. Most clients stay because the cost per acquisition keeps improving.
Who manages the account day to day?
A senior media buyer, not a junior learning on your budget. The person optimizing your campaigns is the person you talk to.
Can you fix Performance Max?
Yes. PMax works when it is fed clean conversion data and the right asset groups and exclusions. We make it transparent and steer it toward profitable conversions, not just any conversion.
