Skip to content
Book a call
Menu
Services
Search SEOAEO / GEO Paid media Google AdsGPT / AI AdsSocial AdsProgrammaticAmazon AdsYouTube Ads Build & convert Web DevelopmentCROContent Marketing Grow & retain Email MarketingDemand GenerationReputation Management All services
Industries
Home Services · 27 playbooksHealth & Wellness · 21 playbooksLegal · 13 playbooksCannabis · 12 + ultimate guideProfessional Services · 11 playbooksEcommerce & DTC · 15 playbooksFinancial Services · 12 playbooksHospitality · 11 playbooksSenior Care · 10 playbooksEducation & Childcare · 10 playbooksStartups · 11 playbooksReal Estate · 11 playbooksFranchise · 11 playbooks All industries
Pricing
Resources
Ultimate guides Cannabis MarketingHow to Rank in ChatGPTHome Services Marketing Learn & verify BlogGlossaryCompareToolsCase studies All guides
About Are we a fit? Search Book a call
How we build

Built for what's coming. Not the way it's always been done.

Most websites are still assembled the old way: a pre-made theme, a stack of plugins, and a three-month timeline. We build differently. AI-native, on a modern edge stack, engineered to load instantly, to be fully yours, and to get cited by the AI that now answers your customers' questions.

100PageSpeed
This site, on Google PageSpeed (desktop)
The old way

The old way is showing its age.

Most sites are still built the same way they always have been: a theme bent into shape, a dozen plugins stacked on top, months of back-and-forth. It works, until the plugins fight, the page slows down, the CMS fills with things no one can edit, and none of it was built for a web where AI answers first.

Plugin rot 8 to 12 week timelines Slow on mobile Invisible to AI search
The new way

We build the way it should be built now.

AI as the engine, senior judgment as the standard. That lets a two-person team ship what used to take a shop of ten: a hand-designed, fully custom site, on a modern stack, in weeks instead of months. No theme. No plugin pile. No template smell.

01

AI-native build

We build with AI from the first line, not as a gimmick bolted on at the end. It is how we move at a speed traditional shops can't.

02

Modern edge stack

Static-fast pages served from the edge of the network, close to every visitor. No bloated theme runtime weighing the page down.

03

Bespoke design

Every page hand-designed on your brand. Nothing pulled from a template library, nothing that looks like everyone else.

04

Built for AI search

Structured and signposted so ChatGPT, Perplexity, and Google's AI can read, trust, and cite you, not just rank you.

The proof

Don't take our word for it. This site is the proof.

Everything you're looking at was built this way: over 400 pages, a full custom CMS, 200+ original images, in two weeks. Then we held it to a standard most sites never reach.

100Desktop
97Mobile
400+custom pages, no templates
2 wksfrom start to launch
0stock photos, every image original

Run PageSpeed on this page yourself, then look at it. Fast and bespoke aren't supposed to come together. Here they do.

Not the slop

AI is the engine. The taste is ours.

The web is about to fill with AI-generated sites that all look the same: the same hero, the same components, the same generic gloss. That is not what we make. We use AI to move at a speed no traditional shop can match, but every page is designed by hand, on your brand, for your customers. The tool is new. The craft is not.

The stack

The stack behind it.

Astro / Next.jsFramework
Ships almost no wasted code, so pages load instantly instead of dragging a heavy theme runtime.
PayloadCMS
A content system built around your site, so editing is simple and nothing is off-limits to change.
VercelEdge hosting
Served from the edge of the network, physically close to every visitor, anywhere.
ReactInterface
App-like interaction where it earns its place, and nowhere it doesn't.
Neon / PostgresDatabase
Your content in a real database you own, not trapped inside a theme or a plugin.
Claude + Claude CodeAI engine
The AI we build with, and the reason a two-person team ships at this level, this fast.

We're not married to one tool. We pick the right modern stack for the project, and you own all of it.

The AI-search era

Built to be found by the AI that now answers your customers.

People increasingly ask ChatGPT, Perplexity, and Google's AI Overviews instead of scrolling ten blue links. We build every site to be understood and cited by those systems: clean structure, rich schema, clear entity signals. The old way was never designed to do this.

ChatGPTPerplexityGoogle AI OverviewsGemini
How we do AEO →
Your move

30 minutes. Let us see if we are a fit.

This is not a canned pitch. We want to hear about your business, your goals, and where you are stuck, then tell you honestly how we would help, or if we are not the right fit. You will talk to a founder, every time. Zero pressure, zero BS.

  • A founder on the call, never a sales rep
  • We learn your business before we pitch anything
  • A straight answer on whether we can help
Free30 minutesNo obligationA reply within a business day
Rob BurkeRoger CooneyRob or Roger. The founders. Every time.
Calendar warming up…Book a strategy call