Where culture starts and demand follows.
TikTok is a discovery engine disguised as entertainment. We make native creative that earns reach and turns it into measurable demand.
TikTok is a discovery engine first. People don’t go there to search for what they know; they go to find what they didn’t know they wanted, and they buy it fast. For brands that can show, not tell, it’s one of the most powerful channels in marketing.
The reach is enormous and the attention is unmatched: 170 million US users, the highest average daily time-spent of any major platform, and a discovery-to-purchase loop that moves in days.
It also skews young and has quietly become a real search and information surface. Here’s the data, and how we run it.
170 million Americans, and millions of businesses.
TikTok is mainstream in the US: it reaches roughly 170 million Americans and hosts 7 million US businesses. 37% of all US adults use it, rising to about half of adults under 30.
That’s a massive, engaged audience, and a marketplace where small and large businesses alike are finding customers through content rather than interruption.
Mainstream reach and a business marketplace
People find new brands on TikTok.
TikTok’s defining trait is discovery. 61% of TikTok users say they discover new brands and products on the platform, 1.5 times more than users of other platforms. People come to find things they weren’t looking for, which is exactly the demand-creation opportunity.
For brands that can tell a story in short video, TikTok puts you in front of people primed to discover, not just scroll past.
A platform built for discovery
No platform holds attention like TikTok.
Attention is the underlying asset, and TikTok commands the most of it. US adult TikTok users average about 55.8 minutes per day on the app, ahead of YouTube (47.5), Facebook (around 30), and Reddit (23.6).
That depth of engagement is why a single piece of content can travel so far. We build TikTok creative to earn that attention, native, fast, and made for the feed.
TikTok leads on attention
Discovery turns into purchase within days.
TikTok’s discovery loop closes quickly. Two-thirds of US TikTok Shop users have discovered a new brand on the platform, 57% bought from a newly discovered brand within days, nearly 90% within a month, and 21% the same day.
That’s rare: a top-of-funnel discovery channel that also drives fast conversion. It’s why 89% of small businesses reported sales increases after promoting on TikTok.
Fast from discovery to sale
TikTok is where younger users look things up.
TikTok has quietly become an information and search surface, not just entertainment. 20% of US adults now regularly get news on TikTok, up from 3% in 2020, and 43% of adults under 30 do. Younger users increasingly search TikTok the way they’d search Google.
That makes a TikTok presence part of being findable, not just advertisable, for younger audiences. We run TikTok as a discovery, conversion, and search channel at once.
61% of TikTok users discover new brands and products on the platform, 1.5x more than other platform users.
TikTok For Business (Material study)
About one-in-five US adults (20%) say they regularly get news on TikTok, up from 3% in 2020.
Pew Research Center
61% of TikTok users discover new brands and products on the platform, 1.5x more than other platform users.
TikTok For Business (Material study)
We turn TikTok discovery into customers.
MoonSauce runs TikTok as the discovery engine it is: native, fast, story-first creative built to earn the attention TikTok uniquely commands, aimed at the discovery-to-purchase loop that converts in days. It’s reach, attention, fast conversion, and a search surface for younger buyers, all in one channel, and we run it to turn that discovery into sales.
Frequently asked
Who should advertise on TikTok?
Does TikTok drive sales, or just awareness?
Why is TikTok good for reaching younger audiences?
Is TikTok a search engine now?
How does MoonSauce run TikTok ads?
Every figure on this page comes from a primary platform, an independent study, or a named industry expert. No competing-agency stats, no made-up numbers.
- TikTok Newsroom: economic impact report (Oxford Economics)
- TikTok For Business: discovery and brand break-through
- TikTok Newsroom: small-business community (GlobalData)
- Pew Research Center: Americans’ social media use 2025
- Pew Research Center: social media and news fact sheet
- eMarketer: TikTok daily time spent
