Buyers are asking, you have no view
Customers type buying questions into ChatGPT and you have no idea whether your brand appears or a competitor does. There is no ranking report for a surface you have not set up on.
Why this matters now
Buyers are already asking. You need to know whether you are there.
When you have not set up on ChatGPT's ad surface, it usually shows up one of three ways:
No bandwidth for a new platform
You cannot staff and learn another ad system from scratch while running campaigns that are already live. A new platform with no benchmarks takes longer to configure than it looks.
No way to measure it cleanly
AI placement attribution is genuinely unsolved right now. You need a test with guardrails and a measurement foundation, not a leap into unmeasured spend on a brand-new surface.
What it takes
A measured test, with a verdict you can act on.
ChatGPT's ad surface is new enough that setup errors are common and most operators are guessing. Every engagement runs a fixed, senior-managed sequence so the foundation is right before the first dollar goes live.
Advertiser setupFoundation before spend
Registered in OpenAI's Ads Manager, pixel and Conversions API installed, campaigns built around the buying questions your customers ask. Setup errors are common on a new platform; we catch them before the first dollar goes live.
Strategy and placementSenior managed, no guessing
End-to-end bidding and management by senior buyers who already run your paid stack. You test the surface without staffing it or guessing at a brand-new system.
Measurement with a verdictCost per result, next to your other channels
OpenAI's pixel wired to real outcomes, reported in plain English alongside your other channels. The test has a verdict: scale it with evidence, or exit cleanly with data. Either outcome is a win.
How we work
Senior managed. Transparent fee. Honest verdict.
We run this surface the same way we run everything else: a fixed method, a fee you can see, and a straight answer on whether it is working. The newness of the channel is not a reason to run it differently.
It sits on the paid stack we already run for you
Setup is right before the first dollar goes live, not something figured out after. Because we are already managing your paid program, the configuration is not a cold start with a stranger.
A management fee, never a markup on media
You pay a management fee shown separately on every invoice. We never take a hidden cut of your media spend. The fee steps down as spend grows, visible on the pricing page.
"Paid, not organic" and we will tell you if it is not working
GPT/AI Ads is paid placement inside the answer. AEO/GEO earns the organic citation with no ad spend. Different levers. We will tell you plainly if the channel is not performing, and give you a verdict you can act on.
The credibility is in how we run it
No fake numbers. Just how we run it.
This surface is new enough that an honest test with guardrails beats a confident promise. We are not going to invent a case study. What we can show you is the method, the fee structure, and what we will do when the data comes back.
Built on a foundation we already run
This is paid placement that sits on the paid program we manage for you, not a cold start with a stranger. The configuration is right before the first dollar goes live.
A fee, never a markup
You pay a management fee shown separately. We never take a hidden cut of your media spend. That is not a differentiator we invented; it is how the math should always have worked.
We will tell you if it is not working
AI placement attribution is genuinely unsolved. We run a measured test with guardrails and give you a clear verdict: scale it or exit cleanly, either way with data.
Inside the prompt
Show up inside the AI answer.
The new ad unit is a labeled placement alongside a generated answer. We position your brand to be the one that surfaces when a buyer asks. This surface is new; we test it with intention.
Where this fits
Where this fits the stack.
GPT/AI Ads is paid placement inside the answer. AEO/GEO is the organic citation, with no ad spend. Different levers, both worth running. Here is how they sit together.
- Proven paid
Google Ads
High-intent paid search, the reliable core of the mix. Mature benchmarks, deep targeting, predictable cost per result.
Explore - Organic AI
AEO / GEO
Get cited in AI answers organically, with no ad spend. Different lever from paid placement; both are worth running.
Explore - Paid social
Social Ads
Reach buyers across the major platforms, alongside your search and AI program.
Explore
Five-star Google reviews
What our clients say
Real reviews from the businesses we work with, verifiable on Google.
Google review5.0 on Google
“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review
“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review
“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review
“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review
Straight answers
Frequently asked
Can you run paid ads inside ChatGPT?
Yes, as of May 2026. OpenAI opened a self-serve Ads Manager with no minimum spend, after testing ads in ChatGPT starting February 2026. You can buy on a CPC or CPM basis and measure results with OpenAI's pixel and Conversions API. Your brand can appear as a labeled, sponsored card alongside ChatGPT's answers to relevant prompts, separate from the organic answer itself. The beta launched in the US and has since expanded to the UK, Japan, South Korea, Brazil, and Mexico. It's a live paid channel, not a waitlist.
How do you advertise on ChatGPT?
You register as an advertiser in OpenAI's Ads Manager, install the measurement pixel, structure campaigns around the buying questions your customers ask ChatGPT, set CPC or CPM bids, and optimize from there. It mirrors running Google Ads, just on a newer surface with thinner benchmarks. An agency handles setup, targeting, bidding, and measurement so the channel is run with the same rigor as your other paid media. Our step-by-step guide to advertising on ChatGPT walks through the whole thing.
Can you advertise on Perplexity?
Not anymore. Perplexity ran an ad experiment and then shut it down in February 2026, moving to a subscription and enterprise model over concerns that sponsored answers would erode user trust. The only way to show up in Perplexity today is organically, by getting cited as a source, which is an AEO/GEO play rather than a paid one. We handle that side too.
What's the difference between ChatGPT ads and Google Ads?
Google Ads place you against a search query in a results page full of blue links. ChatGPT ads place you alongside a conversational answer the assistant is generating in real time, often during research, not just at the moment of search. Google Ads is a mature, deep, predictable channel. ChatGPT ads are months old with thinner data and an uncertain ceiling. Most brands run ChatGPT as a test budget alongside a proven Google Ads program, not instead of it. We break the two down side by side in ChatGPT ads vs Google Ads.
How much do AI assistant ads cost?
ChatGPT ads run on CPC or CPM bidding with no platform minimum spend as of May 2026, so the cost depends on your budget, bids, and competition, which is still forming in a new auction. Our management fee is public and the same transparent, tiered structure we use across paid media, with no markup on your media spend. See how much ChatGPT ads cost for the channel detail, the pricing page for our fee, or book a call and we'll size a realistic test for your goals.
How do you measure ROI from ChatGPT ads?
Through OpenAI's measurement pixel and Conversions API, tied back to your actual conversions, the same outcome focus we bring to every paid channel. We'll be straight with you: AI-ad attribution is young, so we report what we can genuinely prove and flag what's still directional. You'll get plain-English reporting, not soft metrics dressed up as wins.
What's the difference between AEO and paid AI ads?
AEO (answer engine optimization) is organic: you earn a citation in the AI answer by being a source the engine trusts. Paid AI ads buy a labeled placement alongside the answer. AEO builds durable trust and works across ChatGPT, Perplexity, and AI Overviews; paid AI buys reach now on the surfaces that sell it (currently ChatGPT). Run both together and they compound.
Are ChatGPT ads real yet?
OpenAI's self-serve Ads Manager is live, with no minimum spend. We set you up as an advertiser and run your campaigns now, treating a brand-new channel the disciplined way: measured budgets and honest reporting.
Where does my ad appear?
As a labeled, sponsored card shown alongside ChatGPT's answer to a relevant buying question, not inside the answer text itself.
How do you measure it?
With OpenAI's pixel and Conversions API, wired to real outcomes, so you see cost per result next to your other channels, not vanity metrics.
Do you mark up the spend?
No. You pay a management fee that steps down as spend grows, with no markup on your media and no long-term contract.
