The spend is up, the profit is not
ACoS looks manageable until you subtract margin. By then the campaign has run for months and the math never worked.
Sound familiar
Spend is up. Profit is not.
It usually shows up one of three ways:
Paid traffic lands on a listing that does not convert
The click costs money; the listing loses it. Title, image, and content were never part of the plan.
Your last agency billed on spend and showed you ACoS
That metric looks fine while the account loses money. Profit was never in the report.
What it takes
What the account looks like once the math works.
Amazon is about margin, not spend. When campaigns, listings, and reporting are built together the account earns. Skip one and the others compensate for a problem that never gets fixed.
StructuredCampaigns by product, margin, and intent
Spend concentrates where it earns and stops burning on losers. Every campaign is built from your catalog and real margin, not a template.
ConvertingListings and campaigns as one system
The click you pay for becomes an order, not a bounce. Titles, images, and A+ content run alongside campaigns so paid traffic lands on a page that closes.
ProfitableACoS tied to real margin
ACoS is a ratio. Profit is the number that matters. We report against your real margins, trim spend to what earns, and watch the account compound on fewer wasted dollars.
How we work
No percentage of spend. No ACoS theater.
Most agencies are paid on how much you spend, which means their incentive and yours are opposed from day one. We use published pricing and report on the number that matters: your profit against your real margin.
Campaigns built for your catalog
Every account is structured by product, margin, and intent for your specific catalog. Not a template, not a copy-paste. Re-cut as your mix changes.
Reported on profit, not just ACoS or spend
ACoS is a ratio that can look healthy while the account loses money. We report against your real margin so the number in the report is the number that matters.
Profit, not just spend
We manage Amazon the way we manage our own accounts: published pricing, never a cut of your media spend. Our incentive is your profit, not a bigger budget.
How we run it
Built on profit, not just ACoS.
ACoS can look fine while an account loses money. A campaign with a 25% ACoS on a 20% margin product is losing on every order. We manage to margin and align our incentives with yours: published pricing, never a cut of your media spend.
We win when you profit
Published pricing and a transparent fee, never a cut of your ad spend, so we are not paid more to spend more.
The click has to convert
Listings and campaigns run as one system, because paid traffic that lands on a listing that does not convert just burns money.
Margin, not vanity metrics
We report on profit and real margin, not an ACoS number that looks healthy while the account loses money.
The shelf takeover
Own the shelf shoppers buy from.
On Amazon the search result is the shelf and the wallet is already out. We win the placements that turn intent into orders, profitably.
Where it fits
Where Amazon fits the stack.
Amazon is one battlefront. These pair with it to drive demand and convert it across the full funnel.
Five-star Google reviews
What our clients say
Real reviews from the businesses we work with, verifiable on Google.
Google review5.0 on Google
“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review
“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review
“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review
“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review
Straight answers
Frequently asked
What does an Amazon advertising agency do?
An Amazon advertising agency manages your paid presence on Amazon: Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. The strong ones also handle listing and catalog optimization, because ad traffic only pays off when the product page converts and your organic rank climbs alongside it.
How is an Amazon advertising agency different from a Google Ads agency?
Amazon is a closed retail platform with its own auction, its own search algorithm, and a direct line from ad click to purchase. Google Ads spans search, display, video, and shopping across the open web. The disciplines overlap, but Amazon rewards tight integration between ads, listings, and organic rank in a way Google does not. We run both.
What is the difference between Amazon PPC and Amazon DSP?
Amazon PPC (Sponsored Products, Brands, and Display) is keyword and product targeting inside Amazon, bought on a cost-per-click basis and great for high-intent shoppers. Amazon DSP is programmatic display and video bought on audiences, on and off Amazon, better suited to retargeting and demand generation at scale. Most brands start with PPC and add DSP once the fundamentals are working.
Why do my Amazon ads stop spending sometimes?
The most common cause is losing the Buy Box. When you are not the featured offer on your own detail page, Amazon typically stops serving your sponsored ads, since it will not pay to send shoppers to a buy button that belongs to someone else. Pricing, stock levels, and seller eligibility all factor in. We watch Buy Box ownership as closely as we watch bids.
How do you measure success on Amazon?
We manage to your real economics, not a one-size ACOS number. We set targets from margin and customer value, then track ACOS and TACOS (total ad cost of sales) so paid spend is judged against total revenue, including the organic lift it drives. Reporting ties spend to profit in plain language.
Do you require a long-term contract?
No. MoonSauce works without long-term contracts, with public pricing you can see before you talk to us. We earn each month by performing in it.
Do you take a percentage of ad spend?
No. We use published pricing, not a percentage of your spend, so our incentive is your profit, not a bigger budget.
Do you optimize listings too?
Yes. Paid traffic only converts if the listing earns the order, so we work titles, images, and A+ content alongside the campaigns.
What is a healthy ACoS?
It depends on your margin, which is why we report against profit, not a one-size ACoS. We set targets from your real numbers.
Is there a contract?
No long-term lock-in. Month to month, and we earn it by improving profit.
