Named by competitors, invisible to AI
You rank on Google. Your competitor gets cited in ChatGPT. And nobody can tell you what they did differently.
Why this matters now
AI is answering for you. The only question is whether it names you.
When buyers ask an assistant before they ask Google and your name is not in the answer, it usually shows up one of three ways:
Good content, the wrong shape
Your pages answer the question, but the model cannot cleanly extract or attribute them. It quotes whoever is easier to parse.
Blind to where you stand
You have no view into which AI prompts you win or lose, so you cannot tell whether any of this is working.
What it takes
Getting cited takes four systems, working together.
Being the answer is not luck. It is entity clarity, extractable answers, corroboration the models already trust, and the tracking to prove it. Skip one and the model quotes someone else.
An unambiguous entityKnowledge graph, schema, identity
Knowledge-graph signals, schema, and one consistent identity, so the models can tell who you are and what you are credible for. The price of admission to being cited.
Answer-ready structureDirect answers, clean semantics
Direct answers, clean semantics, and question-led depth. Your pages become the easiest source to quote, so you show up inside the answer instead of three clicks away.
Corroboration, earnedMentions, reviews, citations
The off-site mentions, reviews, and citations the models already trust. Being right is not enough; the rest of the web has to agree that you are right.
Citation trackingShare of answer, measured
Your share of the answers that matter, tracked across ChatGPT, Perplexity, and Google AI in RankScale, so you watch it grow instead of guessing whether it works.
How we work
No boilerplate. We were doing this before it had a name.
Most agencies bolted "AEO" onto a 2020 SEO checklist last year. We have been structuring brands to be cited since before the acronym existed, and we rebuild the plan every quarter as the engines change.
A plan built for your market
Advanced AI, the best tools in the industry, and senior strategists who have done this for over a decade, compiling a plan specific to your category. Re-cut every quarter, never copy-pasted.
Tracked, never guaranteed
We track your AI share of voice across the engines and show you the trend in plain English. Anyone who guarantees a citation is selling a fantasy; we would rather underpromise and clear the bar.
On it before the acronym existed
Roger speaks on answer-engine work at Pubcon. This is not a service we bolted on last quarter to keep up. It is one we helped define.
Why us on this, specifically
The proof is who was doing this before everyone else.
There is no honest before-and-after citation chart to hand you yet, because most of the industry only started measuring this last year. What we can show you is the credibility behind the method, and we will swap in a real share-of-answer case the moment one lands.
Doing it before it had a name
We were structuring brands for AI extraction before AEO and GEO were terms. The playbook is not new to us; the acronym is.
Presenting it at Pubcon
Roger presents answer-engine optimization at Pubcon, one of the most respected search conferences in the industry.
Early movers build a moat
Most competitors have not structured for AI yet. The brands that move now build a citation lead that compounds, the same way early SEO did.
Answer engine optimization
Be the answer, not just a result.
When someone asks AI what to buy or who to call, the engine names a few brands. AEO makes sure one of them is you.
The full system
Go deep on any discipline.
Getting cited by AI is a few disciplines working as one. Here is each as its own deep dive, whenever you want to go further.
- Core
Answer Engine Optimization
Structure your content and entity signals so ChatGPT, Perplexity, and AI Overviews can extract and cite you by name.
Explore - Generative
Generative Engine Optimization
Win visibility when the AI writes the answer itself, not just when it lists its sources underneath.
Explore - One team
AI SEO
Google rankings and AI answers, run by one team on one foundation, because the work that wins one feeds the other.
Explore
Five-star Google reviews
What our clients say
Real reviews from the businesses we work with, verifiable on Google.
Google review5.0 on Google
“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review
“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review
“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review
“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review
Straight answers
Frequently asked
What is answer engine optimization (AEO)?
Answer engine optimization is the practice of getting your brand cited inside AI-generated answers like ChatGPT, Perplexity, and Google AI Overviews. It works by making your content and brand signals easy for AI systems to extract and trust: clear entity definitions, structured data, direct-answer content, and third-party corroboration. The goal is being the source the AI quotes, not just a page that ranks.
What is the difference between AEO, SEO, and GEO?
SEO optimizes to rank a page in classic search results. AEO optimizes to get your brand cited in an AI-generated answer. GEO (generative engine optimization) is effectively a synonym for AEO, framed around generative AI specifically. The three overlap heavily: strong SEO improves your odds of being cited, and AEO work tends to help rankings. They are different jobs and you need them done together, not one instead of another. Our AEO vs SEO comparison lays the distinction out side by side.
Do I need an agency for AEO?
Not strictly. AEO is learnable, and we publish guides that teach the moves for free. Most teams hire help because AEO needs a specific, current playbook (entity optimization, schema, answer-block content, off-site corroboration, and AI share-of-voice tracking) plus the time to execute consistently. If you have the bandwidth and the know-how, do it yourself. If you do not, that is exactly the gap we fill.
How do I get my brand cited in ChatGPT, Perplexity, or AI Overviews?
Get cited by making your brand easy for AI systems to understand and trust. That means clear entity signals (consistent naming, structured about/service content), clean schema markup, direct-answer content written to be extracted, question-shaped headings that match real queries, and corroborating signals across the web (directories, reviews, mentions). Strong classic SEO helps, because AI engines often draw from pages that already rank well. There is no single switch; it is the combination. If your brand is missing today, why isn't my brand cited by ChatGPT walks through the usual causes.
Can you guarantee my brand will appear in AI answers?
No, and any agency that guarantees it is not being straight with you. AI engines decide what to cite using systems we influence but do not control, and the landscape changes monthly. What we can do is run the moves that demonstrably improve your odds, track your AI share of voice honestly, and show you the trend. We frame this as a projection backed by method, never a guaranteed placement. We would rather underpromise and clear the bar.
Is AEO replacing SEO?
No. AEO is an additional surface, not a replacement. Classic Google search still drives the majority of discovery for most businesses today, and the same content quality that earns AI citations also helps you rank. The right move is to do both, with paid search capturing demand now while organic and AEO compound. Treat anyone selling AEO as a swap-out for SEO with skepticism.
How do you measure AEO results?
We track AI share of voice through structured prompt testing across ChatGPT, Perplexity, and Google's AI surfaces, monitoring when your brand gets cited, for which queries, and how you compare to competitors. We pair that with Google Search Console for classic search and report it in plain English. There is no single perfect AEO tool yet, so we are transparent about method and about what the data can and cannot tell you.
Is AEO different from SEO?
They share a foundation but optimize for different surfaces. SEO earns rankings in Google; AEO earns citations inside AI answers. We run them together as AI SEO because the same structure, schema, and authority feed both.
Can you really influence what ChatGPT says?
You cannot control a model, but you can heavily influence whether it can find, trust, and quote you. Clear entity signals, structured answers, and third-party corroboration are what move it, and we track the results in RankScale.
How do you measure AEO?
We monitor the prompts your buyers ask and track where you are cited across ChatGPT, Perplexity, and Google AI, then grow your share of those answers over time. You see it monthly, in plain language.
Do I need SEO first?
Usually yes, at least the foundation. AEO sits on top of clean architecture and authority, so if your technical base is weak we fix that first to make the AEO work compound.
