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Industry playbooks

Real estate marketing that wins your market back from the portals

A real estate marketing agency gets agents, brokers, property managers, and mortgage lenders found by the people searching to buy, sell, rent, or borrow, without renting that audience from a portal. The work is hyperlocal SEO and listing visibility, paid search and paid social built around Fair Housing rules, AI-answer optimization for questions like "best realtor in your city," and websites and lead nurture that turn a click into a closed deal.

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The playbook library11 playbooks deep

Playbooks for the listing side of the business

Portals own the buyer scroll. These playbooks win what they cannot take: your name, your farm area, and the seller searches that start every commission.

By channel

6 ways in

01SEOOwn the searches that book.Industry playbook 02Google AdsPay for customers, not clicks.Industry playbook 03AEO / GEOBe the name the AI gives.Industry playbook 04Web DevelopmentA site built to convert the click.Industry playbook 05Social AdsDemand from the scroll.Industry playbook 06EmailRevenue from the list you own.Industry playbook

By specialty

5 and counting

Commercial Real Estate Luxury Real Estate New Construction Property Management Residential Agents

Where commissions start

Found three times. Called once.

A seller researches quietly before they ever reach out. The agent they keep finding is the one who takes the listing.

The week before a seller calls anyone

best realtor in maple heightsYour name, your sold-in-18-days page

jordan reyes realtor reviews4.9 stars · 47 reviews · every one answered

what is my home worth in maple heightsYour valuation page, with a real answer

Listing appointment · Tuesday, 6:15 PM

The portals own the buyers. The listing side is still won by whoever the seller keeps finding, three searches in a row.

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What we do

Real estate marketing is a pipeline ownership problem. Most agents rent leads from portals that resell the same prospect to several agents. MoonSauce builds search visibility, AI-answer presence, and paid programs that send buyers and sellers to you by name, on channels you own.

Why it’s different

Why real estate is local and personal

Portals rent, not own

Portal leads are shared with three to five competing agents. The moment you stop paying, the pipeline goes dark.

Hyperlocal wins or loses it

Buyers are neighborhood-specific and high-intent. Generic regional SEO does not move the local pack.

AI changed the top of funnel

Questions like best realtor near me now resolve inside ChatGPT and AI Overviews, before anyone clicks a listing.

Fair Housing rewrites paid

Age, gender, ZIP-level, and lookalike targeting are off the table. The win shifts to authority, content, and reputation.

The sequence

How we sequence it

Owned channels compound; paid covers near-term pipeline while they build.

01
Build the owned foundation
Hyperlocal neighborhood pages, IDX-friendly architecture, and consistent local entity signals you rank from and keep.
02
Win the AI answers
Schema, question-format content, and review signals so AI engines cite you when buyers ask who to trust.
03
Capture high-intent search
Google Ads tuned to flex with seasonality and rate cycles, capturing demand the moment someone is ready.
04
Compliant paid social
Fair Housing-safe listing promotion, brand building, and agent recruiting across Meta and social platforms.

Five-star Google reviews

The part where you check our references.

Public, verifiable, and written by businesses that pay us every month.

Google review5.0 on Google

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review

Frequently asked

How is a real estate marketing agency different from buying leads on Zillow or Realtor.com?

Portal leads are rented and usually shared with several agents at once, and they stop the day you stop paying. A marketing agency builds demand you own: your search rankings, your reputation, your AI-answer presence, and your website. The pipeline keeps producing after the spend pauses, and over time it lowers your cost per closed deal instead of raising it.

Can you run real estate ads with all the Fair Housing restrictions?

Yes, and we build for them on purpose. Housing, rental, and lending are protected ad categories, so demographic, lookalike, and ZIP-level targeting is off the table by design. We win with compliant campaign structures, hyperlocal organic visibility, reputation, and creative, the levers that still work and that competitors leaning on banned targeting can't use anyway.

How long until real estate SEO and AI visibility produce?

SEO and AEO are compounding, not instant. Expect early movement on long-tail and neighborhood terms within the first few months and meaningful authority over two to four quarters, depending on your market's competitiveness. Paid search and paid social produce faster, so we typically run paid for near-term pipeline while the owned channels build underneath it.

Do you work with agents, brokerages, property management, and mortgage lenders?

All four, with a different playbook for each. Agents and teams lean hyperlocal SEO and reputation; brokerages add agent recruiting; property management balances owner acquisition with fast vacancy-fill; mortgage flexes between refinance and purchase intent as rates move. We scope the program to your segment's economics, not a one-size template.

What does real estate marketing cost?

It depends on your market, your segment, and how much you want to own versus rent. We publish our pricing so you can build your own monthly investment before you ever talk to us. No quote-form games, no media markup, no annual handcuffs. See pricing.

Do I have to sign a long-term contract?

No. We earn the next month by producing in this one. Senior people on every call, plain-English reporting, and the freedom to walk if we're not delivering.

Your move

Thirty minutes on your market and your name.

Real talk about your farm area, the portals, and the searches sellers run before they pick an agent. Zero pressure. Zero BS.

You talk to a founder. Every time.
Leave with at least one thing worth stealing, even if you don't hire us.
Pricing is already published, so the call is about fit, not the big reveal.

Free30 minutesNo obligationA reply within a business day

Rob or Roger. The founders. Every time.

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