An astronaut sits at a large mahogany desk in a wood-paneled law office reviewing papers next to a glass of water.

Industry playbooks

Law Firm Marketing Agency for Attorneys Who Count Signed Cases, Not Clicks

A law firm marketing agency gets your firm in front of people actively searching for a lawyer and turns those clicks into signed cases. Two things set it apart from a generalist agency: attorney advertising rules set by your state bar, which restrict what your copy can claim, and the economics of legal keywords, where one signed case can be worth more than a year of a normal client's spend.

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The playbook library13 playbooks deep

Playbooks built for signed cases, not impressions

PI, family, criminal, estate: each practice area has its own search market and its own case math. Pick the playbook that matches the cases you want more of.

By channel

5 ways in

01SEOOwn the searches that book.Industry playbook 02Google AdsPay for customers, not clicks.Industry playbook 03AEO / GEOBe the name the AI gives.Industry playbook 04Web DevelopmentA site built to convert the click.Industry playbook 05Social AdsDemand from the scroll.Industry playbook

By practice area

8 and counting

Bankruptcy Business Law Criminal Defense Employment Law Estate Planning Family Law Immigration Personal Injury

The math of one case

One retainer pays for the year.

Legal marketing is not about clicks. It is about being the first firm the right caller finds, once. The signature does the rest.

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What we do

A law firm marketing agency gets you in front of people actively looking for a lawyer and turns those clicks into signed cases. Two things set it apart: attorney advertising rules set by your state bar, and the economics of legal keywords, where one signed case can outweigh a year of ordinary client work.

Why it’s different

Why legal marketing is a different animal

The rules are not suggestions

Attorney advertising sits under the conduct rules in your state: no misleading claims, no promised outcomes, careful testimonials. Generalist copy can win clicks and lose a grievance hearing.

The priciest search on Earth

Legal keywords are the most expensive in Google Ads. The number that matters is cost per signed case, not cost per click.

Intake is where budgets die

A lead called back in five minutes beats the same lead an hour later. Buyers in distress call the next firm, so we treat intake as marketing.

AI search shapes early intent

More people ask ChatGPT whether they have a case before they call anyone. If your firm is not cited there, you are invisible as intent forms.

The sequence

How we sequence it

The economics and the rules shift hard by practice area, so the mix is never one-size-fits-all.

01
Local Services Ads
Google Screened placements above the ads, pay per lead, with a trust badge and disputes filed so you do not pay for spam.
02
Paid search that filters
Campaigns built around the case types you want, routed to single-practice pages, measured against signed cases.
03
SEO for your practice areas
Practice-area pages and Google Business Profile tuned for case-signal searches, holding the map pack after ads pause.
04
Answer engine optimization
Structured practice-area content, a clean entity, and the schema that makes your firm easy for AI engines to cite.

Five-star Google reviews

What our clients say.

Public, verifiable, and written by businesses that pay us every month.

Google review5.0 on Google

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review

Frequently asked

Do you handle attorney advertising and bar compliance rules?

Yes. We build campaigns and write copy assuming your state's rules of professional conduct (and the ABA Model Rules they draw from) apply to every word: no guaranteed outcomes, no false or misleading claims, careful handling of testimonials and past results, and the disclaimers your jurisdiction requires. That includes the small things that trip firms up, like the "results vary" qualifier on case results and the restrictions on words like "specialist" or "expert" without the right certification. We are a marketing agency, not your ethics counsel, so anything novel still gets a final read by your firm. But compliance is the starting assumption, not an afterthought.

Why is personal injury PPC so expensive, and is it worth it?

Because the case value is enormous. Top PI keywords are among the most expensive in all of Google Ads, and they stay that way because a single signed case can be worth more than most businesses make from a year of paid search. It is worth it when the account is built to qualify leads and you measure cost per signed case instead of cost per click. It is a money pit when it is run like a generic lead-gen campaign. See the personal injury build for how we approach it.

What are Local Services Ads and should my firm run them?

Local Services Ads are pay-per-lead placements that sit at the very top of Google results, with a Google Screened badge after the firm passes a license and background check. For most local practices they are some of the highest-intent leads available, and you can dispute and avoid paying for bad ones. They also reward fast response, so a firm that answers quickly tends to show more often. For most local firms, yes, they are worth running alongside search, and we manage the screening, the disputes, and the intake integration.

Should my firm focus on SEO or PPC first?

If you need cases now, paid search and Local Services Ads turn on fast and produce while they run. SEO is the long-term asset that keeps producing after you stop paying and lowers your blended cost over time. Most firms we work with run paid for immediate intake and build SEO underneath it so the firm is not renting all of its visibility forever. The right mix depends on your practice areas, your market, and your budget.

How does AI search matter for a law firm?

A growing number of people now ask ChatGPT, Perplexity, or Google's AI Overviews whether they have a case and which attorney to call before they search the normal way. If your firm is not cited in those answers, you are missing buyers at the moment intent forms. We work to get your firm cited through clear answer content, a clean entity presence, and schema (we cannot guarantee placement, and we will not pretend otherwise), and on the paid side, ChatGPT runs a labeled sponsored card beside or below its answer that we can manage as that channel matures. Perplexity is organic citation only; it exited advertising in early 2026.

Do you require a long-term contract?

No. Our pricing is public and built to be seen before you commit, which is rare in legal marketing, where long lock-in contracts and hidden rates are the norm. You can review the pricing yourself, then decide.

Your move

Thirty minutes on the cases you want more of.

Real talk about your practice area, your market, and what it takes to be the firm they call first. Zero pressure. Zero BS.

You talk to a founder. Every time.
Leave with at least one thing worth stealing, even if you don't hire us.
Pricing is already published, so the call is about fit, not the big reveal.

Free30 minutesNo obligationA reply within a business day

Rob or Roger. The founders. Every time.

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