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An astronaut kneels on a residential shingled roof at sunset using a tool near a ladder propped against the edge.
Industry playbooks

Home Services Marketing That Wins the Jobs Worth Winning

A home services marketing agency gets contractors and trades found the moment someone needs them, and ready to book. MoonSauce runs SEO, Local Services Ads, Google Ads, paid social, your website, and AI-search visibility together, all pointed at high-ticket local jobs.

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The playbook library27 playbooks deep

The deepest home services bench in the business

Roofers, HVAC, plumbers, remodelers: every trade buys differently, so every trade gets its own playbook. Pick yours and see exactly how we would fill the schedule.

By channel

7 ways in
01SEOOwn the searches that book.Industry playbook02Google AdsPay for customers, not clicks.Industry playbook03AEO / GEOBe the name the AI gives.Industry playbook04Web DevelopmentA site built to convert the click.Industry playbook05Social AdsDemand from the scroll.Industry playbook06EmailRevenue from the list you own.Industry playbook07OTT / CTVTV reach with digital aim.Industry playbook

By trade

20 and counting
Cleaning ServicesElectricalFencingGarage DoorsGeneral ContractorsHVACLandscapingMoving CompaniesPaving & ConcretePest ControlPlumbingPool BuildersRemodelingDamage RestorationRoofingSepticSolar InstallersTree ServiceArtificial TurfWindows & Doors
What page one feels like

The phone rings. The board fills.

Homeowners do not browse. They search, call two companies, and book the one that answers. Our job is making sure you are the first call.

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What we do

A home services marketing agency gets contractors and trades found the moment someone needs them, and ready to book. For MoonSauce that means one senior team running SEO, Local Services Ads, Google Ads, paid social, your website, and streaming TV as a single engine, built for the way trades get hired.

Why it’s different

Why home services is its own discipline

High intent, low patience

Your buyer has an emergency or a big-ticket project and is calling the first credible option. Speed and trust win, not clever funnels.

The map pack is the battleground

Local and AI search decide who gets the call. Generic agency SEO does not move the local and AI-cited needle.

Mobile and ready to act

Most home services traffic is mobile and impatient. A slow or unclear site loses the job before the phone ever rings.

Trade-specific economics

A roofer, an HVAC installer, and a turf company need different channel mixes and budgets. One generic playbook just wastes spend.

The sequence

How we sequence it

There is no single right first channel for every contractor. It depends on your job value, your market, your reviews, and how fast you need leads.

  1. 01

    Foundation

    A website and tracking that work, Google Business Profile dialed in, and a reviews engine running.

  2. 02

    Capture demand

    Local Services Ads, Google Ads, and local SEO to win the people already searching for you.

  3. 03

    Create demand

    Paid social and streaming TV to put you in front of homeowners before they need you.

  4. 04

    Compound

    We scale what is working and keep the channels reinforcing each other, not competing.

An astronaut working alongside a real crew on a backyard turf install
Live proof

We have done the work in this exact vertical. Elite Synthetic Surfaces, a Long Island turf company, is live proof: a high-ticket local trade where we ran the web build and the demand engine together.

See the full case study
Five-star Google reviews

What our clients say

Public, verifiable, and written by businesses that pay us every month.

Google review5.0 on Google

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”

Trevor CTrevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”

Emily LEmily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”

Jessica LJessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”

Abe EscardaAbe EscardaPaid Media Manager, IPGGoogle review

Frequently asked

Which marketing channel should a contractor start with?
Usually Local Services Ads and Google Ads, because they capture buyers at the moment of high intent and turn on leads in weeks, not months. But the honest answer depends on your job value, market, and review profile. We start with the fastest-payback channel for your situation, on a working website with real tracking, then layer in SEO, AI search, and demand-gen as the foundation produces.
Do home service businesses need both SEO and Local Services Ads?
In most cases, yes, because they cover different moments. Local Services Ads and Google Ads buy you the top of the page today and pay back fastest. Local SEO and AI-search visibility lower your cost per lead over time and earn the rankings and citations you do not have to pay for per click. Paid is the accelerator, organic is the compounding asset. The strongest contractor programs run both.
How much does marketing cost for a trades business?
It scales with your ad spend and the channels you run, and we publish it openly so you can build your own number before you ever talk to us. Our management fee is tiered and shrinks as your spend grows, with no markup on media and no annual lock-in. For high-ticket trades where one job is worth thousands, the math usually works quickly. Build your estimate on our pricing page.
How fast do leads come in for home services marketing?
Paid channels like Local Services Ads and Google Ads can produce qualified leads within the first few weeks once campaigns and tracking are live. Local SEO and AI-search visibility take longer to compound, often a few months, but they steadily lower your cost per lead as they mature. We frame timelines as realistic projections, never guarantees, and we report against booked jobs so you can see what is working.
How are Local Services Ads different from regular Google Ads?
Local Services Ads are pay-per-lead instead of pay-per-click, they sit above standard Google Ads at the very top of the page, and they carry the Google Guaranteed verified badge after Google vets your licensing, insurance, and background checks. Regular Google Ads give you more control and reach across Search, Performance Max, Shopping, and YouTube. For most home service businesses, running both wins more of the page than either alone. We break it down in our LSAs vs Google Ads guide.
Can you get my home services business found in ChatGPT and AI search?
That is one of the reasons to hire us. We structure your content, reviews, and entity signals so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews surface your business when buyers ask for a recommendation in your service area. It is a different discipline from classic SEO, most contractor marketing shops do not offer it, and we build it in from the foundation. No guarantees on placement, but we will tell you exactly where you stand and what we are doing about it.
Who is a good fit for MoonSauce home services marketing?
We are choosy on purpose. We are a strong fit for home service and trades businesses that win high-ticket jobs (turf, roofing, HVAC, remodeling, restoration, solar, specialty installers) where one customer is worth thousands, that can handle more demand, and that want a senior team over the cheapest option. If a single won job pays back a month of marketing, the math works.
Which trades and home service businesses do you work with?
The principles hold across home services, but the channel mix shifts by trade. We have built programs for high-ticket installers and contractors including turf and artificial grass, roofing, HVAC, remodeling, restoration, solar, plumbing, electrical, and more.
Are you a local agency, and who runs my account?
We are a national, remote-first, senior-only agency. You work directly with the people who run the work, not a junior or an account manager relaying messages, and we never do city-modifier spam or farm your account out.
Your move

Bring your trade and your market. Leave with a plan.

Real talk about your service area, what competitors own, and what it takes to make the phone ring. Zero pressure. Zero BS.

  • You talk to a founder. Every time.
  • Leave with at least one thing worth stealing, even if you don't hire us.
  • Pricing is already published, so the call is about fit, not the big reveal.
Free30 minutesNo obligationA reply within a business day
Rob BurkeRoger CooneyRob or Roger. The founders. Every time.
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