Question 1

Can you advertise a therapy practice or clinic on Google and Meta?

Accepted Answer

Yes, with care. Both platforms allow health and wellness advertising, but they restrict how you target and what you can say. Google limits personalized and remarketing targeting around health conditions and requires certification for certain providers. Meta blocks before/after imagery and copy that names a personal health attribute. We build campaigns that work inside those rules from the start.

Question 2

What is restricted in health-category ads?

Accepted Answer

The big three: targeting, creative, and claims. You generally cannot target or retarget people based on inferred medical conditions. You cannot use before/after transformations or headlines that call out someone's condition ("struggling with anxiety?"). And health and supplement claims have to be substantiated, with required disclaimers in the ad copy itself, not just on the landing page. Break these and the platform disapproves or restricts the ad, often before it ever serves.

Question 3

Is my marketing HIPAA compliant?

Accepted Answer

If you're a covered entity and your marketing touches protected health information (think tracking pixels on a patient portal, retargeting off appointment data, or testimonials tied to a specific condition), it may not be. HIPAA governs how patient data can be used, and a lot of standard ad-tech quietly violates it. We build marketing that grows the practice without putting protected health information where it doesn't belong, and we'll flag it plainly if something you're currently running is a risk. The HIPAA-compliant marketing guide walks through the common failure points.

Question 4

How do you get reviews without violating patient privacy?

Accepted Answer

Carefully and by consent. The risk in health reviews isn't asking, it's the practice publicly confirming who is a patient or what they were treated for. We set up review-generation flows that invite feedback without the practice disclosing anyone's care, and we keep responses generic enough to stay on the right side of both platform rules and privacy law. More reviews, zero confirmation of anyone's private health details. It connects to our broader reputation management approach, tuned for health.

Question 5

How does a health and wellness marketing agency differ from a general one?

Accepted Answer

A general agency runs the same tactics on every client. In health, those tactics (aggressive retargeting, before/after creative, condition-based targeting, casual use of patient data) get ads disapproved or create privacy exposure. A health and wellness agency knows the platform rules and the privacy lines cold, and builds growth that clears them by design. Same channels, completely different operating manual.

Question 6

Should health advertisers run ChatGPT ads or Meta ads?

Accepted Answer

Different jobs, and most health brands eventually want both. Meta is the workhorse for awareness and local demand once your creative is written to pass health-category review. ChatGPT ads are the new front, labeled sponsored cards shown alongside AI answers, useful for capturing buyers who research inside the assistant and never touch a search results page. We break down the tradeoffs in ChatGPT ads vs Meta ads, and the right mix depends on your category and budget.

Question 7

What does health and wellness marketing cost?

Accepted Answer

It depends on the channels and the ad spend behind them, and we'd rather show you than make you ask. Our pricing page has a calculator: build your own monthly investment before any call. The fee scales with the work, shrinks as a percentage as your budget grows, and we never mark up your media. No quote-form games, which in this category is rarer than it should be.

Health and Wellness Marketing Agency That Respects the Rules and Still Fills the Calendar

Playbooks for practices that live on new patients

By channel

By practice

New patients, on paper.

Why health and wellness is held to a higher bar

Platforms police this category

HIPAA is not an afterthought

YMYL demands real expertise

AI search is where buyers start

How we sequence it

Earn the rankings

Capture paid demand

Win the AI citation

Retain without risk

What our clients say.

Frequently asked

Thirty minutes on how your practice gets found.