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Industry playbooks

Ecommerce and DTC Marketing Agency

An ecommerce and DTC marketing agency grows online revenue profitably by running the channels that move products: Google Shopping and Performance Max, paid social on Meta and TikTok, SEO for product and category pages, email and SMS retention, and AI search. The channels that drive profitable growth capture existing demand first, generate new demand next, then keep the customers you bought, all managed to blended MER and contribution margin rather than platform ROAS.

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The playbook library15 playbooks deep

Playbooks for stores that want sales, not sessions

Paid, organic, the marketplace, the inbox: ecommerce wins on the boring math of channels that pay for themselves. These are the plays we run.

By channel

9 ways in

01SEOOwn the searches that book.Industry playbook 02Google AdsPay for customers, not clicks.Industry playbook 03AEO / GEOBe the name the AI gives.Industry playbook 04Web DevelopmentA site built to convert the click.Industry playbook 05Social AdsDemand from the scroll.Industry playbook 06EmailRevenue from the list you own.Industry playbook 07Amazon AdsWin the shelf people buy from.Industry playbook 08CROMore of the same traffic converts.Industry playbook 09PPCPaid search, run tight.Industry playbook

By category

6 and counting

Beauty & Skincare Fashion & Apparel Food & Beverage Home Goods Pet Brands Supplements

The overnight test

Orders while you slept.

Ads stop when the budget does. Rankings, listings, and flows keep selling at 3 AM. That is the difference between buying revenue and building it.

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What we do

MoonSauce grows ecommerce and DTC brands profitably by running the channels that move product: Google Shopping, paid social, SEO, email, and AI search, sequenced around contribution margin and MER, not platform ROAS.

Why it’s different

Why ecommerce is a margin business

The unit economics run the show

Platform ROAS lies. Contribution margin per order, MER, and LTV payback decide whether scaling makes you richer or just busier.

Your feed is your campaign

In Shopping and Performance Max, the product feed is targeting, copy, and bid strategy combined. A neglected feed is a self-inflicted ROAS problem.

Paid is rent, organic is equity

A brand running on all paid is one CPM spike from a bad quarter. SEO and owned channels lower blended CAC over time.

AI is the new product search

Shoppers ask ChatGPT and Google AI Mode what to buy. If the assistant does not cite your brand, you never make the shortlist.

The sequence

How we sequence it

Capture demand that already exists, then create new demand, then keep the customers you bought.

01
Capture existing demand
Google Shopping and Performance Max, with feed optimization and brand exclusions, to win shoppers already searching for what you sell.
02
Create new demand
Meta and TikTok paid social on a steady creative testing system, measured against MER and contribution margin, not in-platform ROAS.
03
Build organic and retention
Category and product SEO lowers blended CAC over time; email and SMS flows convert and retain without paying a platform toll.
04
Compound with AEO and CRO
Structured data and review depth earn AI citations; conversion rate optimization lifts the multiplier under every channel at once.

Five-star Google reviews

What our clients say.

Public, verifiable, and written by businesses that pay us every month.

Google review5.0 on Google

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review

“MoonSauce is the first PPC company I've ever used who thinks about my company's ads performance as much as I do. Highest of praise.”
Trevor CMy Italian FamilyGoogle review

“MoonSauce has done a great job helping our new business grow through SEO and paid search. They set realistic budgets and expectations, and the reporting makes a complicated world easy to understand. Highly recommend!”
Emily LBeach Bum Bike RentalsGoogle review

“I love my new webpage created by MoonSauce. They were so easy to work with and gave me exactly what I was looking for. I highly recommend.”
Jessica LRecording artist, 30M+ streams on SpotifyGoogle review

“The level of service and expertise provided by MoonSauce was unmatched. Valuable strategy, tactical recommendations, and cost effective results.”
Abe EscardaPaid Media Manager, IPGGoogle review

Frequently asked

How much does it cost to hire an ecommerce marketing agency?

It depends on scope and ad budget, but you don't have to guess or sit through a quote-form ambush to find out. Our pricing is public: build your own monthly estimate on the pricing page before you ever talk to us. As a model, the management fee tiers down as your ad spend grows, and we don't mark up your media. You pay the platforms directly.

What's a good ROAS for an ecommerce or DTC brand?

There's no universal "good" ROAS, because the honest answer depends on your contribution margin. A brand with 70% gross margin can thrive at a lower ROAS than one running 35%. That's why we manage to blended MER and contribution margin per order rather than chasing a platform ROAS target. Tell us your margins and we'll tell you the efficiency you need to profit, not just to look good in the ad account.

Should I prioritize paid social or Google Shopping first?

For most DTC brands, demand capture comes first. Google Shopping and Search catch people already looking for what you sell, usually at a better efficiency, so it's the steadier base, and it's the heart of our dedicated ecommerce PPC work. Paid social (Meta, TikTok) is your demand-generation and scaling engine once the economics are proven. The right sequence depends on your category and how much existing search demand exists for your products, which is one of the first things we map.

Can you get my products to show up in ChatGPT and AI search?

We can build the foundation that makes it possible and measure whether it's working, but we won't promise a guaranteed placement, because no honest agency can. Organic AI visibility comes from clean product schema, real review depth, and content the engines trust enough to cite. Paid ChatGPT placements (a labeled sponsored card, separate from the answer) are a separate, emerging lever we run as it matures. Both are real. Neither is a magic switch.

Do you require a long-term contract?

No annual handcuffs. We earn the next month by making this one work. Setup is waived with a six-month commitment if you want it, but you're never locked into a year because an agency made you sign one.

Do I need a new website to work with you?

Not necessarily. If your store converts and your tech stack is sound, we'll point spend at it. If your site is quietly killing your conversion rate or can't be crawled properly, we'll tell you straight and fix the parts that are costing you money. We'd rather flag a broken funnel than pour ad budget into a leaky bucket and bill you for the water.

Your move

Thirty minutes on what your store could do.

Real talk about your numbers, your channels, and where the next dollar of revenue comes from. Zero pressure. Zero BS.

You talk to a founder. Every time.
Leave with at least one thing worth stealing, even if you don't hire us.
Pricing is already published, so the call is about fit, not the big reveal.

Free30 minutesNo obligationA reply within a business day

Rob or Roger. The founders. Every time.

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