Marketing that pays for itself ten times over.
A multi-trade home services company on the West Coast: HVAC, plumbing, and electrical, with thousands of inbound calls a month. We took over search, paid media, social, and reporting in August 2025. The blended return on ad spend has not dipped below 7x since.
Aug 2025 to May 2026 · Revenue attributed in the client's field-service system · Returns shown as ratios
- Industry
- HVAC · Plumbing · Electrical
- Market
- West Coast
- Scope
- SEO · Paid search · LSA · Social · Reporting
- Engagement
- August 2025, ongoing
Measurement came first
We took over the account in August 2025. The business was already substantial: a full dispatch board, six-figure monthly ad budgets, and thousands of calls coming in every week. At that scale, every optimization decision is only as good as the data behind it.
So our first project was not a campaign; it was the measurement. Conversion tracking focused on the actions that book work, call tracking with per-call qualification grading, and revenue attribution wired into the client's own field-service platform, the same system their dispatchers run the business from.
It is a higher bar to report against, and it is the reason the numbers on this page mean something.
Double digits, month after month
Blended return on ad spend across paid search and Local Services, measured against revenue recorded in the client's field-service system. Ten months under management: never below 7x, averaging 10.3x.
Source: monthly performance reporting, Aug 2025 to May 2026. Return = attributed marketing revenue (client field-service system) divided by ad spend. Revenue dollars are not published by agreement; the ratio is the point.
The floor so far: even the quietest month under management returned more than seven times its spend.
May 2026 closed at 11.2x blended, with qualified call volume at its highest under our management.
Paid and organic combined, counted as leads only after tracking was tightened.
The cleanest before-and-after in the account
Google Local Services charges per lead it verifies, which makes this the most directly comparable number in the account. Same market, same auctions: the five months after takeover against the five months before.
Source: Google Local Services reporting across all of the client's LSA accounts. Mar-Jul 2025 (previous agency) vs Aug-Dec 2025 (MoonSauce).
2,595 charged leads in the first five months under management, up from 1,785 in the five months prior.
Growth came across service lines and metros, including markets the previous setup had left effectively dormant.
Every lead in both windows was verified and charged by Google, so the before-and-after is directly comparable.
Not more calls. Better ones.
This spring we rolled out call tracking with human-graded qualification, so every tracked call gets judged: real opportunity or not. Ninety days in, qualified calls are up 76% and the qualified share of calls is rising.
Source: call tracking with per-call qualification grading, Mar-May 2026.
Up from 535 in March, the first full month of qualification grading.
A larger share of inbound calls are genuine, well-matched opportunities, not just volume.
Each call is reviewed and graded individually, so "qualified" means a real opportunity, not an estimate.
Sixty days of work, one client
Outcomes get the headlines; this is what produces them. A sixty-day window into the working repository for this account, counted, not estimated.
Deliverables committed to this client's working repo between mid-April and mid-June.
A structured-data layer, entity by entity, that tells search engines exactly who this company is.
Every title, description, and focus keyword governed from a single source of truth.
Years of accumulated URL history kept resolving cleanly instead of leaking equity.
- Interactive monthly performance reports, every KPI, paid and organic, no cherry-picking
- Full-site technical audits and 404-log remediation on a recurring cadence
- Long-form service and advice content shipped continuously across all three trades
- Social content programs, recruiting creative, and audience builds for paid social
- A documented standards system: schema, blogs, reporting, and SEO data each governed by written rules
Ten months in, the bar has not moved
The returns are double-digit, the leads are verified, the measurement is the client's own system of record, and the work rate has not slowed.
Every month under management has cleared seven times spend, blended across paid channels.
The full scorecard every month, the strong numbers and the soft ones together.
This is marketing for a real dispatch board: thousands of calls a month, graded, booked, and measured.
