SEO, AEO/GEO, paid media, and AI-native marketing notes from MoonSauce.https://www.moonsauceagency.com/https://www.moonsauceagency.com/blog/mid-year-marketing-audit/https://www.moonsauceagency.com/blog/mid-year-marketing-audit/Half the year is already spent. These are the seven checks we run at the midpoint to catch wasted budget and reallocate it before the second half compounds the mistakes.Sat, 20 Jun 2026 13:00:00 GMThttps://www.moonsauceagency.com/blog/what-is-a-performance-marketing-agency/https://www.moonsauceagency.com/blog/what-is-a-performance-marketing-agency/A performance marketing agency ties its work to measurable outcomes instead of activity. Here is what one does, the metrics that matter, and the red flags.Fri, 12 Jun 2026 19:06:22 GMThttps://www.moonsauceagency.com/blog/what-does-a-marketing-analytics-agency-do/https://www.moonsauceagency.com/blog/what-does-a-marketing-analytics-agency-do/A marketing analytics agency builds the tracking, attribution, and reporting that tells you what is working. Here is what one does and when to hire.Fri, 12 Jun 2026 19:06:22 GMThttps://www.moonsauceagency.com/blog/marketing-strategy-agency-vs-diy/https://www.moonsauceagency.com/blog/marketing-strategy-agency-vs-diy/What a marketing strategy agency produces, why strategy without execution rots, and the honest questions to ask before you buy a strategy engagement.Fri, 12 Jun 2026 19:06:21 GMThttps://www.moonsauceagency.com/blog/landing-page-design-agency-guide/https://www.moonsauceagency.com/blog/landing-page-design-agency-guide/A landing page design agency builds pages that turn ad clicks into customers. Here is what to pay for, what is commodity work, and when you need one.Fri, 12 Jun 2026 19:06:21 GMThttps://www.moonsauceagency.com/blog/what-to-expect-from-a-marketing-agency/https://www.moonsauceagency.com/blog/what-to-expect-from-a-marketing-agency/What to expect from a marketing agency: onboarding, reporting cadence, and our 80/20 method. Know how the work runs before you sign. Book a call.Fri, 12 Jun 2026 06:28:52 GMThttps://www.moonsauceagency.com/blog/how-to-choose-a-marketing-agency/https://www.moonsauceagency.com/blog/how-to-choose-a-marketing-agency/Choose a marketing agency by looking past awards and logos to four things that predict results: whether they understand your business and customer, whether they tie their work to revenue rather tha...Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/turf-marketing/https://www.moonsauceagency.com/blog/turf-marketing/Market an artificial turf business by leaning into what makes the purchase unique: it is high-ticket, high-consideration, and intensely visual.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/hipaa-compliant-marketing/https://www.moonsauceagency.com/blog/hipaa-compliant-marketing/HIPAA-compliant marketing means protecting individually identifiable health information (PHI) while still marketing your practice freely.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/how-to-market-a-therapy-practice/https://www.moonsauceagency.com/blog/how-to-market-a-therapy-practice/Market a therapy practice by making yourself findable to the people already looking for help, not by selling therapy to anyone.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/home-services-lead-generation/https://www.moonsauceagency.com/blog/home-services-lead-generation/Generate home-services leads by building channels you own instead of renting shared leads from aggregators: a fully optimized Google Business Profile and local SEO to win the map pack, Local Servic...Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/spotify-advertising/https://www.moonsauceagency.com/blog/spotify-advertising/You advertise on Spotify by running audio ads (the spots between songs) plus video, display, and podcast formats to the platform’s free, ad-supported listeners, around 425 million of Spotify’s roug...Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/ott-ctv-advertising/https://www.moonsauceagency.com/blog/ott-ctv-advertising/OTT (over-the-top) advertising means video ads delivered over the internet through streaming services like Hulu, Max, and Peacock, while CTV (connected TV) refers to those ads running on an interne...Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/programmatic-advertising/https://www.moonsauceagency.com/blog/programmatic-advertising/Programmatic advertising is the automated buying and selling of digital ad space through software and real-time auctions, in the milliseconds before a page loads, rather than by manual negotiation.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/cannabis-advertising-laws/https://www.moonsauceagency.com/blog/cannabis-advertising-laws/You can legally advertise cannabis through channels that are not bound by the federal ad bans: organic SEO and content, AI-answer visibility, compliant programmatic on cannabis-friendly networks wi...Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/how-much-does-seo-cost/https://www.moonsauceagency.com/blog/how-much-does-seo-cost/Ongoing SEO from a competent US agency typically costs between roughly $1,000 and $5,000 per month, with focused single-service efforts starting lower and competitive national programs running higher.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/how-to-advertise-on-chatgpt/https://www.moonsauceagency.com/blog/how-to-advertise-on-chatgpt/You advertise on ChatGPT through OpenAI’s new in-conversation ad units, which appear as clearly labeled cards that do not influence the assistant’s answer.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/aeo-vs-seo-vs-geo/https://www.moonsauceagency.com/blog/aeo-vs-seo-vs-geo/AEO, SEO, and GEO target three different surfaces, not one tactic.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/google-ai-overviews/https://www.moonsauceagency.com/blog/google-ai-overviews/Getting cited in Google AI Overviews is earned, not bought: there is no ad slot or submission form.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/what-is-aeo/https://www.moonsauceagency.com/blog/what-is-aeo/Answer engine optimization (AEO) is the practice of structuring your content so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite your brand inside the answers they generate.Tue, 09 Jun 2026 12:00:00 GMThttps://www.moonsauceagency.com/blog/how-to-choose-a-digital-marketing-agency/https://www.moonsauceagency.com/blog/how-to-choose-a-digital-marketing-agency/To choose a digital marketing agency, judge it on three things: transparency, the seniority of the people doing your work, and proof it can run the channels you need. Ask for public pricing, Sat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/seo-for-a-new-website/https://www.moonsauceagency.com/blog/seo-for-a-new-website/**SEO for a new website is the work of making a brand-new site crawlable, trustworthy, and worth citing before it has any history, links, or rankings to lean on.** That means a clean technical foundatSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/website-redesign-seo-checklist/https://www.moonsauceagency.com/blog/website-redesign-seo-checklist/Here is the dirty secret of agency-managed redesigns: the site launches, everyone toasts the new look, and three weeks later organic traffic is down 30, 40, sometimes 60 percent. Nobody connects the dSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/how-ai-overviews-affect-organic-traffic/https://www.moonsauceagency.com/blog/how-ai-overviews-affect-organic-traffic/**AI Overviews affect organic traffic by answering the question at the top of the page, so fewer people scroll down and click your link. The deflection is not uniform. Informational queries with a cleSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/digital-marketing-for-ecommerce-brands/https://www.moonsauceagency.com/blog/digital-marketing-for-ecommerce-brands/Most ecommerce marketing advice is written for two companies that are not yours: the four-person startup running one Meta campaign off a credit card, and the billion-dollar brand with a 12-person in-hSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/digital-marketing-for-real-estate-companies/https://www.moonsauceagency.com/blog/digital-marketing-for-real-estate-companies/## The short answerSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/digital-marketing-for-healthcare-practices/https://www.moonsauceagency.com/blog/digital-marketing-for-healthcare-practices/Most marketing advice for medical practices was written by people who have never read a Business Associate Agreement. That's a problem, because in healthcare the wrong tracking pixel isn't a growth taSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/digital-marketing-for-law-firms/https://www.moonsauceagency.com/blog/digital-marketing-for-law-firms/Most "law firm marketing" advice is written for one firm: a solo personal injury shop fighting over the same nine Google keywords as everyone else in town. If that is you, fine. But the playbook breakSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/digital-marketing-for-home-services-companies/https://www.moonsauceagency.com/blog/digital-marketing-for-home-services-companies/Most "digital marketing for home services companies" advice is written by people who have never had to make a phone ring on a Saturday in August when three units are down and the schedule is already fSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/email-marketing-agency-cost/https://www.moonsauceagency.com/blog/email-marketing-agency-cost/## The short answerSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/how-much-does-ctv-advertising-cost/https://www.moonsauceagency.com/blog/how-much-does-ctv-advertising-cost/You want to run streaming TV ads. You also want to know what you are signing up for before a salesperson talks you into a number with three commas in it. Fair. Here is the honest breakdown: CPMs, miniSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/how-much-does-programmatic-advertising-cost/https://www.moonsauceagency.com/blog/how-much-does-programmatic-advertising-cost/**Short answer:** Programmatic advertising pricing usually runs on a CPM (cost per thousand impressions) basis, with typical CPMs landing somewhere between $2 and $25 depending on format and targetingSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/how-chatgpt-ads-work-for-brands/https://www.moonsauceagency.com/blog/how-chatgpt-ads-work-for-brands/Here is how ChatGPT ads work for a brand running them for the first time: you buy placements inside OpenAI's self-serve platform, target by intent and audience signals, set a budget above a real minimSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/how-to-get-cited-in-google-ai-overviews/https://www.moonsauceagency.com/blog/how-to-get-cited-in-google-ai-overviews/You searched something this week, got a full answer at the top of the page, and never clicked a single result. So did your customers. That box is the AI Overview, and the brands named inside it are wiSat, 06 Jun 2026 21:12:32 GMThttps://www.moonsauceagency.com/blog/google-ads-management-fees-explained/https://www.moonsauceagency.com/blog/google-ads-management-fees-explained/Most agencies will quote you a Google Ads management fee before they tell you how that fee is structured. That order is backwards, and it is the single most expensive thing you can let slide. The struSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/what-to-expect-from-a-google-ads-agency-in-the-first-90-days/https://www.moonsauceagency.com/blog/what-to-expect-from-a-google-ads-agency-in-the-first-90-days/**In the first 90 days, a Google Ads agency should audit your account, fix tracking, restructure campaigns around conversions, and start optimizing on real data. Expect setup and cleanup in month one,Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/highest-revenue-email-flows/https://www.moonsauceagency.com/blog/highest-revenue-email-flows/Most brands obsess over the next campaign blast and ignore the automations quietly earning revenue 24/7. That's backwards. A handful of triggered flows, set up once, will out-earn your entire campaignSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/why-are-my-emails-going-to-spam/https://www.moonsauceagency.com/blog/why-are-my-emails-going-to-spam/Your emails go to spam for three reasons, almost every time: broken authentication (missing or misconfigured SPF, DKIM, and DMARC), a sender reputation dragged down by spam complaints and bad list hygSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/linkedin-ads-for-b2b-lead-generation/https://www.moonsauceagency.com/blog/linkedin-ads-for-b2b-lead-generation/LinkedIn ads are worth it for B2B lead generation when your deal size and sales cycle justify a higher cost per lead. You pay more per click than on Meta or Google, but you target by job title, companSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/how-spotify-advertising-works-for-businesses/https://www.moonsauceagency.com/blog/how-spotify-advertising-works-for-businesses/Spotify advertising puts your brand inside the headphones of 600M+ listeners while they cook, commute, work out, and zone in. You buy ad space through Spotify Ads Manager, choose a format (audio, videSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/ctv-advertising-for-small-business/https://www.moonsauceagency.com/blog/ctv-advertising-for-small-business/Small businesses can afford CTV advertising. Programmatic buying removed the enterprise minimums, and a real, well-targeted campaign starts in the low four figures per month. It is worth it when you sSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/what-is-a-dsp-in-programmatic/https://www.moonsauceagency.com/blog/what-is-a-dsp-in-programmatic/A DSP (demand-side platform) is the software that buys digital ad space for you automatically. When someone loads a webpage, app, or streaming show, an auction fires in milliseconds, and your DSP deciSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/how-to-reduce-google-ads-wasted-spend/https://www.moonsauceagency.com/blog/how-to-reduce-google-ads-wasted-spend/Most accounts are quietly bleeding a significant share of every dollar before a single real customer ever sees the ad. The leaks are boring, fixable, and almost always the same handful of culprits. HeSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/digital-marketing-agency-red-flags/https://www.moonsauceagency.com/blog/digital-marketing-agency-red-flags/You've been burned before, or you're worried you're about to be. Good instinct. The agency world runs on confident decks and quiet markups, and most of the damage is done in the gap between the pitch Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/questions-to-ask-before-hiring-a-marketing-agency/https://www.moonsauceagency.com/blog/questions-to-ask-before-hiring-a-marketing-agency/Most agencies hope you don't ask the hard questions. The hard questions are exactly how you separate a partner from a pitch deck. Here's the list, plus what a real answer sounds like versus the kind oSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/is-seo-still-worth-it-with-ai-search/https://www.moonsauceagency.com/blog/is-seo-still-worth-it-with-ai-search/Yes, SEO is still worth it with AI search, but the goal moved. AI Overviews and assistants like ChatGPT now answer questions before anyone clicks, so the win is no longer "rank blue link number one." Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/how-long-does-seo-take-to-work/https://www.moonsauceagency.com/blog/how-long-does-seo-take-to-work/**Short answer:** Most SEO takes 3 to 6 months to show early movement and 6 to 12 months to produce meaningful, compounding results. Timeline depends on your site's age, competition, content gap, and Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/how-much-do-chatgpt-ads-cost/https://www.moonsauceagency.com/blog/how-much-do-chatgpt-ads-cost/There's no quote form here. Just the actual pricing, what moves it, and what you should budget if you want to be early to the channel everyone else is still blogging about.Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/chatgpt-ads-vs-google-ads/https://www.moonsauceagency.com/blog/chatgpt-ads-vs-google-ads/ChatGPT ads and Google Ads both buy you attention, but they catch the customer at opposite ends of the journey. Google Ads matches paid results to a keyword someone already typed: high intent, ready tSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/can-you-advertise-on-perplexity/https://www.moonsauceagency.com/blog/can-you-advertise-on-perplexity/**Short version: no. You cannot advertise on Perplexity. The company walked away from advertising in February 2026 and went subscription-only, so there's no ad product to buy, no self-serve platform, Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/why-is-my-website-traffic-dropping/https://www.moonsauceagency.com/blog/why-is-my-website-traffic-dropping/Your traffic is probably dropping for one of five reasons: a Google algorithm update, a technical issue on your site, seasonality, a competitor outranking you, or AI Overviews and AI assistants answerSat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/does-schema-markup-help-ai-visibility/https://www.moonsauceagency.com/blog/does-schema-markup-help-ai-visibility/Schema markup helps you get cited by AI answer engines, but as a clarity and eligibility layer, not a magic ranking lever. Structured data (JSON-LD) tells engines like ChatGPT, Perplexity, and Google Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/what-is-ai-share-of-voice/https://www.moonsauceagency.com/blog/what-is-ai-share-of-voice/## How do I measure my visibility in AI answers (AI share of voice)?Sat, 06 Jun 2026 21:12:31 GMThttps://www.moonsauceagency.com/blog/why-isnt-my-brand-cited-by-chatgpt/https://www.moonsauceagency.com/blog/why-isnt-my-brand-cited-by-chatgpt/Your competitor gets cited by ChatGPT and you don't because the AI can find them as a clear, corroborated entity and pull a clean answer off their page. It can't do that with you. Four things usually Sat, 06 Jun 2026 21:12:30 GMT